Our Journey

began January 2015

Sweet tooth met health nut. The rest is MUD.

In 2013, a health nut – Miriam, and sweet tooth – Sam fell in love. But Miriam and Sam were often at odds over what’s for dessert.
Sam loved sugary desserts like cookies, cakes and ice cream. But Miriam would look at the ingredients and cringe– sugar, high fructose corn syrup, polysorbate 80, carrageenan? TOXIC ALERT!!!

One night, Miriam whipped up a 4-ingredient ‘ice cream’ Sam couldn’t resist. Sam was hooked. Miriam was happy. Everyone lived happily ever after. But then, on a stormy afternoon the universe called out and said
‘You must spread MUD to the people!’ Miriam and Sam knew this was part of their higher calling and said YES!

In 2015, they started a company to spread their delicious creation to the world. Today, MUD is available in over 40 health food stores in NYC, Long Island and growing!

Our purpose is clear: to nourish people and their higher purpose.
Whatever your purpose, we believe you deserve sweet nourishment along the way.